Aroma Technology Elevating The Senses

2/9/26

News

Jordan Design has developed a proprietary Aroma Technology – an innovative sensory solution that allows consumers to experience the essence of a product without a physical sample.

In the world of spirits and premium products, trial remains the most powerful way to drive consumer engagement and conversion. But for many global brands, traditional sampling is either cost-prohibitive or restricted in key retail and travel environments. The challenge was clear: how to recreate the impact of real product trial without the logistical, legal, and financial barriers.

Using custom-built nebulizers, the system transforms liquid product into a fine mist, releasing authentic aromas that evoke the taste and character of the brand.

From showcasing the three key ingredients behind Bushmills’ aged whiskies to highlighting the flavour dimensions of Ploom Evo’s tobacco range, the technology has proven versatile across sectors. Remarkably, a single bottle of spirit can deliver immersive trials to thousands of consumers, even in environments where sampling is traditionally impossible.

Deployed across global activations, Jordan Design’s Aroma Technology has enabled brands to scale trial experiences efficiently and creatively. Clients have reported significant increases in engagement, brand recall, and conversion intent — redefining what sensory trial means in modern retail.

For Bushmills, actual whisky was loaded into the nebulisers so that customers could sample the domestic versions of 10YO and Black Bush. Shoppers could then sample actual Oloroso and PX Sherry and finally the Travel Retail exclusives, 10YO Sherry Cask finish and 80/20 Blackbush. This enabled understanding of how additional aging in the sherry casks enhances the flavours of the two Travel Retail Exclusive versions of the domestic ranges

For The Glenlivet Caskmakers, the Aroma Experience was artfully housed within double-cask materials, capturing the craftsmanship of the whisky and harmonising effortlessly with the design narrative.

Created to evoke the sense of a parfumier’s olfactory atelier, this aroma engagement display allowed customers to experience the different cask flavours that make up the final whisky.

For Ploom, we introduced the Aroma Experience as the first step in the consumer journey — an engaging gateway into its distinctive world of flavours.

The future

Jordan continue to evolve the aroma experience technology to address new client and consumer needs.

  • Adapting use for multiple aromas from a single nebulizer.
  • Adding additional sensory elements such as adaptive lighting and capacitive touch buttons
  • Exploring creative solutions to showcase core product ingredients.
  • Working with a specialist perfumer to develop bespoke scents.

If you’d like to learn more about our aroma technology, talk to us.